We recently finished a campaign for Craftsman that is now in circulation. My friend Teddy is a real contractor and was one of the talent in the shoot. Actually everyone of of the models was an actual “Craftsman” ON IT Productions did a great job of street casting “Craftsman” to use in the shoot. It really helped with the authentic nature we were going with the shots. We wanted to make these “Craftsman” into super heros of the home. We worked with Y&R Chicago and had an amazing shoot with good energy all around. The art direction was pretty much make these guys look bad ass (and make the product look cool as well.) It was a fun shoot and for tool ads there pretty sweat.
Tim Tadder Craftsman Print
